Our Engineering Approach
We design for the first frame to appear fast, quality to stabilize quickly, and delivery costs to remain predictable. This page explains the techniques we use.
Fast start, even on a cold cache
- Edge-first manifests. We serve HLS manifests and segments from edge locations closest to your viewers.
- Startup bitrate shaping. We cap initial rendition to 720p to reduce the first segment size, then upswitch aggressively after
playing. - Short buffering goal. A small buffering window helps the first frame appear quickly without stalling.
Quality that stabilizes quickly
- Aggressive ABR. We use rapid switching with conservative downswitching to reach the best stable quality quickly.
- Two knobs. You can choose preset max bitrates/resolution, and tune ffmpeg encoding speed vs quality trade-offs.
- Segment sizing. Rational segment durations minimize rebuffer risk while allowing rapid quality adaptation.
Operational simplicity and cost control
- Flat delivery pricing. We bill per minute delivered, independent of resolution, so you can forecast costs.
- Storage flexibility. Bring your own bucket or upload via pre-signed URLs—ingestion is designed to be simple.
- Observability. We expose key playback metrics to help you validate startup time and quality across regions.
Why this works
The combination of edge delivery, tuned player configuration, and pragmatic encoding settings shortens time to first frame and reduces rebuffering. You keep full control over quality presets and encoding parameters without being locked into a single player or runtime.